The Ride of a Lifetime

Viac o knihe

The CEO of The Walt Disney Company shares the values and ideas that have shaped his journey in reinventing a beloved global brand. When Robert Iger took the helm in 2005, Disney faced significant challenges: low morale, fierce competition, and rapid technological change. Iger focused on the future, emphasizing three core ideas: producing high-quality content, embracing technology, and expanding Disney's global presence. Over twelve years, Disney transformed into the largest and most respected media company, acquiring major franchises like Pixar, Marvel, Lucasfilm, and 21st Century Fox, with its value soaring nearly fivefold. Recognized as one of the most innovative CEOs, Iger shares invaluable lessons learned while leading 200,000 employees through historic disruptions. He discusses the importance of taking risks, inspiring teams, and leading with fairness and clear communication. This narrative reflects Iger's relentless curiosity over his forty-five-year career, beginning as a studio supervisor at ABC. It highlights his commitment to thoughtfulness, respect, and a decency-over-dollars approach in all partnerships, including his friendship with Steve Jobs and his passion for the evolving Star Wars saga. Iger emphasizes that true leadership is learned through experience, underscoring that authenticity is essential in this journey.