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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
Nákup knihy
Corporate Strategy, H. Igor Ansoff
- Jazyk
- Rok vydania
- 1973
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Corporate Strategy
- Jazyk
- anglicky
- Autori
- H. Igor Ansoff
- Rok vydania
- 1973
- Väzba
- mäkká
- Série
- Hodnotenie
- 4,2 z 5
- Anotácia
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.