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The 22 Immutable Laws of Marketing

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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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The 22 Immutable Laws of Marketing, Al Ries, Jack Trout

Jazyk
Rok vydania
1994
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4,1
Veľmi dobrá
19447 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Profile Books
Rok vydania
1994
Väzba
mäkká
ISBN10
1861976100
ISBN13
9781861976109
Série
Pôvodný názov
The 22 immutable laws of marketing
Hodnotenie
4,05 z 5
Anotácia
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.