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This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.
Nákup knihy
Business-to-Business Marketing, McGrath Helen, Louise Canning, Ross Brennan
- Jazyk
- Rok vydania
- 2024
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- McGrath Helen, Louise Canning, Ross Brennan
- Vydavateľ
- Sage Publications Ltd
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 424
- ISBN13
- 9781529791501
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Právna tematika, Právo
- Anotácia
- This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.