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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Nákup knihy
Marketing Communications, John Egan
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- John Egan
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 432
- ISBN13
- 9781529781205
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Právna tematika, Právo, Marketing & Predaj
- Hodnotenie
- 3,5 z 5
- Anotácia
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.