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This book emphasizes the importance of data-driven marketing in the age of AI and advanced analytics. It offers a hands-on approach using real-world datasets and case studies, blending technical skills with marketing theory. Ideal for advanced marketing students and professionals, it includes supportive online resources for instructors.
Nákup knihy
Applied Marketing Analytics Using R, Raoul V. Kübler, Gokhan Yildirim
- Jazyk
- Rok vydania
- 2023
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- (pevná)
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