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The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.
Nákup knihy
Rubies in the Orchard, Lynda Resnick, Francis Wilkinson
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Lynda Resnick, Francis Wilkinson
- Vydavateľ
- Currency
- Rok vydania
- 2010
- Väzba
- mäkká
- ISBN10
- 0385525796
- ISBN13
- 9780385525794
- Série
- Hodnotenie
- 3,35 z 5
- Anotácia
- The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.