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Obliquity

Why our goals are best achieved indirectly

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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

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Obliquity, John Kay

Jazyk
Rok vydania
2010
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Platobné metódy

3,6
Veľmi dobrá
855 Hodnotenie

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Podtitul
Why our goals are best achieved indirectly
Jazyk
anglicky
Autori
John Kay
Vydavateľ
Profile Books
Rok vydania
2010
Väzba
pevná
Počet strán
210
ISBN10
1846682886
ISBN13
9781846682889
Série
Pôvodný názov
Obliquity
Hodnotenie
3,6 z 5
Anotácia
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.