Vypredané
Viac o knihe
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.
Nákup knihy
Product Management, Donald R. Lehmann, Russell S. Winer
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
Tu nám chýba tvoja recenzia
- Titul
- Product Management
- Jazyk
- anglicky
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 512
- ISBN10
- 0071238328
- ISBN13
- 9780071238328
- Série
- Hodnotenie
- 4,1 z 5
- Anotácia
- Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.