Personas - User Focused Design

Viac o knihe

This book explores the concept of personas in user-centered design, emphasizing the importance of understanding users' diverse attitudes and behaviors. It features real-world examples from international professionals and analyzes narratives like Thelma & Louise to illustrate engaging development processes. Authored by Lene Nielsen, a leading expert in the field, it offers a 10-step methodology for developers in IT and product design.