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Airline Marketing and Management

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With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market

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Airline Marketing and Management, Stephen Shaw

Jazyk
Rok vydania
1999
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Jazyk
anglicky
Rok vydania
1999
Väzba
pevná
Počet strán
281
ISBN10
1840149221
ISBN13
9781840149227
Série
Hodnotenie
3,75 z 5
Anotácia
With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market