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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
Nákup knihy
Strategic Management, Richard L. Lynch
- Jazyk
- Rok vydania
- 2015
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- Titul
- Strategic Management
- Jazyk
- anglicky
- Autori
- Richard L. Lynch
- Vydavateľ
- Pearson
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 800
- ISBN10
- 1292064668
- ISBN13
- 9781292064666
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.