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Focusing on the impact of digitalization, this book addresses the evolving expectations of customers who seek convenient and direct service across various channels. It emphasizes the necessity for sales and service departments to adopt flexible and innovative approaches to engage both current clients and younger digital natives. By presenting practical agile working principles and methods, the book aims to transform sales teams into more adaptive and customer-centric units.
Nákup knihy
The Agile Sales, Claudia Thonet
- Jazyk
- Rok vydania
- 2024
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- Titul
- The Agile Sales
- Podtitul
- Successfully shaping transformation in sales and service
- Jazyk
- anglicky
- Autori
- Claudia Thonet
- Vydavateľ
- Springer Fachmedien Wiesbaden
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 264
- ISBN13
- 9783658382889
- Série
- Anotácia
- Focusing on the impact of digitalization, this book addresses the evolving expectations of customers who seek convenient and direct service across various channels. It emphasizes the necessity for sales and service departments to adopt flexible and innovative approaches to engage both current clients and younger digital natives. By presenting practical agile working principles and methods, the book aims to transform sales teams into more adaptive and customer-centric units.