Kniha momentálne nie je na sklade
Viac o knihe
Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.
Nákup knihy
Digital Pricing, Frank Frohmann
- Jazyk
- Rok vydania
- 2024
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Digital Pricing
- Podtitul
- A Guide to Strategic Pricing for the Digital Economy
- Jazyk
- anglicky
- Autori
- Frank Frohmann
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 356
- ISBN13
- 9783031245930
- Série
- Anotácia
- Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.