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The Business of Television

Updated and Expanded Second Edition

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The book provides an in-depth and accessible exploration of the U.S. television industry's business, financial, and legal frameworks. It highlights the industry's deal-making practices, making it a valuable resource for students and professionals alike. Ken Basin, a respected television executive and Harvard lecturer, updates this edition to reflect the latest developments in the industry, ensuring readers gain a thorough understanding of its complexities.

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The Business of Television, Ken Basin

Jazyk
Rok vydania
2024
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3,5
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Podtitul
Updated and Expanded Second Edition
Jazyk
anglicky
Autori
Ken Basin
Rok vydania
2024
Väzba
mäkká
Počet strán
616
ISBN13
9781032012988
Série
Hodnotenie
3,5 z 5
Anotácia
The book provides an in-depth and accessible exploration of the U.S. television industry's business, financial, and legal frameworks. It highlights the industry's deal-making practices, making it a valuable resource for students and professionals alike. Ken Basin, a respected television executive and Harvard lecturer, updates this edition to reflect the latest developments in the industry, ensuring readers gain a thorough understanding of its complexities.