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Viac o knihe
Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.
Nákup knihy
Absolute Essentials of Advertising, Sarah Turnbull
- Jazyk
- Rok vydania
- 2024
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Sarah Turnbull
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 88
- ISBN13
- 9781032007687
- Série
- Anotácia
- Offering a clear and comprehensive overview of advertising theory and practice, this textbook serves as an essential resource for students at any level. Authored by a respected figure in the field, it presents key concepts in a concise format, making it accessible for both beginners and those seeking to deepen their understanding of advertising.