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The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
Nákup knihy
New Venture Creation, Paul Burns
- Jazyk
- Rok vydania
- 2023
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- (mäkká)
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- Titul
- New Venture Creation
- Podtitul
- A Framework for Entrepreneurial Start-ups
- Jazyk
- anglicky
- Autori
- Paul Burns
- Vydavateľ
- Bloomsbury Publishing PLC
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 568
- ISBN13
- 9781350321793
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.