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The book offers a linguistic analysis of political leadership, exploring the use of metaphors in oratory and rhetoric. It examines the reasons behind metaphorical language in political discourse, providing insights into its impact on communication and persuasion in leadership. Through this unique approach, the text uncovers the significance of metaphorical usage in shaping political narratives and influencing public perception.
Nákup knihy
The Communication of Leadership, Jonathan Charteris-Black
- Jazyk
- Rok vydania
- 2008
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- (mäkká)
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- Podtitul
- The Design of Leadership Style
- Jazyk
- anglicky
- Autori
- Jonathan Charteris-Black
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 260
- ISBN13
- 9780415486507
- Štítky
- Lingvistika
- Hodnotenie
- 4,35 z 5
- Anotácia
- The book offers a linguistic analysis of political leadership, exploring the use of metaphors in oratory and rhetoric. It examines the reasons behind metaphorical language in political discourse, providing insights into its impact on communication and persuasion in leadership. Through this unique approach, the text uncovers the significance of metaphorical usage in shaping political narratives and influencing public perception.