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Viac o knihe
The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.
Nákup knihy
Marketing Planning Workbook, Sally Dibb, Lyndon Simkin, John Francis Nejez Bradley
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
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- Jazyk
- anglicky
- Vydavateľ
- Cengage Learning Business Press
- Rok vydania
- 1996
- Väzba
- mäkká
- ISBN10
- 1861523491
- ISBN13
- 9781861523495
- Série
- Hodnotenie
- 1,65 z 5
- Anotácia
- The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways to determine market objectives & develop a plan for their implementation.