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Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.
Nákup knihy
Depth Public Relations, Johanna Fawkes
- Jazyk
- Rok vydania
- 2024
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- Podtitul
- After the Masquerade
- Jazyk
- anglicky
- Autori
- Johanna Fawkes
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 198
- ISBN13
- 9781032349954
- Série
- Anotácia
- Focusing on the evolution of promotional communication, the book delves into the significance of public relations (PR) and its influence in shaping perceptions and narratives. It examines how PR strategies have developed over time and their impact on various sectors, highlighting key practices and case studies that illustrate the power of communication in building relationships and managing public image.