The Buying Curve

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Focusing on the art of salesmanship, this guide offers a comprehensive step-by-step process designed to elevate your selling skills to a master level. Drawing from over 33 years of experience, the author shares proven techniques and insights into buyer psychology, ensuring you can navigate today's informed market effectively. The book is structured into four parts, covering essential steps in sales, the consequences of inadequate training, troubleshooting common pitfalls, and strategies for thriving in a competitive landscape. Embrace the confidence to excel in any sales environment.