Miláčik čitateľov je práve vypredaný
Parametre
- 330 stránok
- 12 hodin čítania
Viac o knihe
Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.
Nákup knihy
Priceless, William Poundstone
- Jazyk
- Rok vydania
- 2010
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- (mäkká)
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- Titul
- Priceless
- Jazyk
- anglicky
- Autori
- William Poundstone
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 330
- ISBN10
- 1851687823
- ISBN13
- 9781851687824
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Filozofická tematika, Filozofia, Psychológia, Veda, Ekonómia, Financie
- Hodnotenie
- 3,7 z 5
- Anotácia
- Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how conventional economics gets it all wrong, this is a stunning expose of how irrational we all are and how global businesses are taking advantage.