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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Nákup knihy
Fashion Marketing and Communications, Olga Mitterfellner
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Podtitul
- Theory and Practice Across the Fashion Industry
- Jazyk
- anglicky
- Autori
- Olga Mitterfellner
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 316
- ISBN13
- 9781032582344
- Série
- Anotácia
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.