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Part 1. An introduction to superconsumers: Making your best customers better -- Part 2. How they did it: TK (Kraft) -- TK (Easy Grocery) -- TK (American Girl) -- Part 3. How you can do it: Building relationships -- Influencing other customers -- Using data and aligning your organization -- Building a culture
Nákup knihy
Superconsumers, Eddie Yoon
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Superconsumers
- Jazyk
- anglicky
- Autori
- Eddie Yoon
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2016
- Väzba
- pevná
- ISBN10
- 1633692086
- ISBN13
- 9781633692084
- Série
- Štítky
- Náučná literatúra, Byznys, Sebarozvoj, Podnikanie
- Hodnotenie
- 3,7 z 5
- Anotácia
- Part 1. An introduction to superconsumers: Making your best customers better -- Part 2. How they did it: TK (Kraft) -- TK (Easy Grocery) -- TK (American Girl) -- Part 3. How you can do it: Building relationships -- Influencing other customers -- Using data and aligning your organization -- Building a culture