Essentials of marketing

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511 stránok
18 hodin čítania

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This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.

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Essentials of marketing, Frances Brassington, Stephen Pettitt

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Rok vydania: 2005
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Titul: Essentials of marketing
Jazyk: anglicky
Autori: Frances Brassington, Stephen Pettitt
Vydavateľ: Prentice Hall Financial Times, an imprint of Pearson Education
Rok vydania: 2005
Väzba: mäkká
Počet strán: 511
ISBN10: 0273687859
ISBN13: 9780273687856
Série
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Hodnotenie: 4 z 5
Anotácia: This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.