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The compilation features two significant works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into his innovative strategies that have shaped modern marketing practices, emphasizing the timeless relevance of his ideas.
Nákup knihy
My Life In Advertising and Scientific Advertising, Claude C. Hopkins
- Jazyk
- Rok vydania
- 2022
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Claude C. Hopkins
- Vydavateľ
- Sanage Publishing House
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 252
- ISBN13
- 9789394924208
- Série
- Štítky
- Náučná literatúra, Skutočné príbehy, Byznys, Biznis & Manažment, Životopisy, Psychologická tematika, Veda, Písanie, Komunikácia
- Hodnotenie
- 4,2 z 5
- Anotácia
- The compilation features two significant works by Claude C. Hopkins, showcasing his enduring principles and foundational concepts in advertising. Readers will gain insights into his innovative strategies that have shaped modern marketing practices, emphasizing the timeless relevance of his ideas.