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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Nákup knihy
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Jazyk
- Rok vydania
- 2008
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 2,81 €
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- Jazyk
- anglicky
- Autori
- Charlene Li, Josh Bernoff
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2008
- Väzba
- pevná
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Počítače & Internet, Technológia, Marketing & Predaj, Internet
- Pôvodný názov
- Groundswell
- Hodnotenie
- 3,75 z 5
- Anotácia
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers