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Viac o knihe
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.
Nákup knihy
Marketing Research : An Applied Approach, Naresh K. Malhotra, David F. Birks
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Naresh K. Malhotra, David F. Birks
- Vydavateľ
- Financial Times Prentice Hall
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 835
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Série
- Hodnotenie
- 3,6 z 5
- Anotácia
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.