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Introduction to Algorithmic Marketing

Hodnotenie knihy

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A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Vydanie

Nákup knihy

Introduction to Algorithmic Marketing, Ilya Katsov

Jazyk
Rok vydania
2017
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Platobné metódy

4,3
Veľmi dobrá
38 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Grid Dynamics
Rok vydania
2017
Väzba
pevná
Počet strán
506
ISBN10
0692989048
ISBN13
9780692989043
Série
Hodnotenie
4,3 z 5
Anotácia
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.