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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
Nákup knihy
In Search of European Excellence, Robert Heller
- Jazyk
- Rok vydania
- 1998
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Robert Heller
- Rok vydania
- 1998
- Väzba
- mäkká
- ISBN10
- 0006388124
- ISBN13
- 9780006388128
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.