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Argues that as wealth increases consumers will demand more meaning from their products, and describes six areas that can serve as models for the future of business
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- Titul
- The Dream Society
- Jazyk
- anglicky
- Autori
- Rolf Jensen
- Vydavateľ
- McGraw-Hill Companies
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 242
- ISBN10
- 0070329672
- ISBN13
- 9780070329676
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- Argues that as wealth increases consumers will demand more meaning from their products, and describes six areas that can serve as models for the future of business