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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Nákup knihy
Branded?, Gareth Williams
- Jazyk
- Rok vydania
- 2000
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
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- Titul
- Branded?
- Jazyk
- anglicky
- Autori
- Gareth Williams
- Vydavateľ
- V&A Publications
- Rok vydania
- 2000
- Väzba
- pevná
- Série
- Anotácia
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.