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The New Rules of Marketing and PR

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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.

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The New Rules of Marketing and PR, David Meerman Scott

Jazyk
Rok vydania
2017
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Platobné metódy

3,9
Veľmi dobrá
4067 Hodnotenie

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Jazyk
anglicky
Rok vydania
2017
Väzba
mäkká
Počet strán
448
ISBN10
1119362415
ISBN13
9781119362418
Série
Hodnotenie
3,85 z 5
Anotácia
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.