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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Nákup knihy
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Jazyk
- Rok vydania
- 1994
- Väzba
- (pevná)
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- Podtitul
- The Essentials of Successful Marketing from A-Z
- Jazyk
- anglicky
- Autori
- Tim Hindle, Michael Thomas
- Vydavateľ
- Hamish Hamilton
- Rok vydania
- 1994
- Väzba
- pevná
- Počet strán
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.