Miláčik čitateľov je práve vypredaný
Parametre
- 899 stránok
- 32 hodin čítania
Viac o knihe
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Nákup knihy
Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey
- Jazyk
- Rok vydania
- 1992
- product-detail.submit-box.info.binding
- (pevná)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Tu nám chýba tvoja recenzia
- Podtitul
- Second Edition
- Jazyk
- anglicky
- Autori
- Jean-Pierre Jeannet, Hennessey
- Vydavateľ
- HarperCollins
- Rok vydania
- 1992
- Väzba
- pevná
- Počet strán
- 899
- ISBN10
- 0395589037
- ISBN13
- 9780395589038
- Série
- Hodnotenie
- 3 z 5
- Anotácia
- The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.