Miláčik čitateľov je práve vypredaný
Viac o knihe
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
Nákup knihy
Marketing Strategy and Competitive Positioning, Graham J. Hooley, Brigitte Nicoulaud, Nigel Piercy
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Vydavateľ
- Pearson
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 592
- ISBN10
- 0273740938
- ISBN13
- 9780273740933
- Série
- Hodnotenie
- 4,2 z 5
- Anotácia
- Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised