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Viac o knihe
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Nákup knihy
Gonzo Marketing, Christopher Locke
- Jazyk
- Rok vydania
- 2001
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- (pevná)
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- Titul
- Gonzo Marketing
- Podtitul
- Winning Through Worst Practices
- Jazyk
- anglicky
- Autori
- Christopher Locke
- Vydavateľ
- Basic Books
- Rok vydania
- 2001
- Väzba
- pevná
- ISBN10
- 0738204080
- ISBN13
- 9780738204086
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.