Miláčik čitateľov je práve vypredaný
Parametre
- 288 stránok
- 11 hodin čítania
Viac o knihe
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Nákup knihy
The Marketing Research Process, Margaret Crimp
- Jazyk
- Rok vydania
- 1990
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- (mäkká)
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- Titul
- The Marketing Research Process
- Jazyk
- anglicky
- Autori
- Margaret Crimp
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1990
- Väzba
- mäkká
- Počet strán
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Série
- Anotácia
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance