Viac o knihe
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Nákup knihy
The Marketing Research Process, Margaret Crimp
- Jazyk
- Rok vydania
- 1990
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
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