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Parametre
- 256 stránok
- 9 hodin čítania
Viac o knihe
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Nákup knihy
4-D Branding, Thomas Gad, Richard Branson
- Jazyk
- Rok vydania
- 2000
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- (pevná),
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- Poškodená
- Cena
- 0,37 €
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- Titul
- 4-D Branding
- Podtitul
- Cracking the Corporate Code of the Network Economy
- Jazyk
- anglicky
- Autori
- Thomas Gad, Richard Branson
- Vydavateľ
- Financial Times Management
- Rok vydania
- 2000
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)