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A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
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Nákup knihy
Trading Up, Michael J. Silverstein, Neil Fiske, John Butman, Judith Silverstein, Michael Lasky
- Jazyk
- Rok vydania
- 2008
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- Titul
- Trading Up
- Podtitul
- Why Consumers Want New Luxury Goods--and How Companies Create Them
- Jazyk
- anglicky
- Vydavateľ
- Penguin Putnam Inc
- Rok vydania
- 2008
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 1591840708
- ISBN13
- 9781591840701
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, USA, Sociológia, Manažment & HR, Financie, Marketing a PR, Investície & Špekulácie
- Hodnotenie
- 3,6 z 5
- Anotácia
- A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.