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The Dryden Press Series in Marketing: International Marketing: Eighth Edition

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Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.

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The Dryden Press Series in Marketing: International Marketing: Eighth Edition, Vern Terpstra, Ravi Sarathy

Jazyk
Rok vydania
1999
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2,5
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