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- 180 stránok
- 7 hodin čítania
Viac o knihe
This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.
Nákup knihy
Brand New Justice, Simon Anholt
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Poškodená
- Cena
- 1,20 €
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- Titul
- Brand New Justice
- Podtitul
- The Upside of Global Branding
- Jazyk
- anglicky
- Autori
- Simon Anholt
- Vydavateľ
- Butterworth-Heinemann
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 180
- ISBN10
- 0750656999
- ISBN13
- 9780750656993
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Politológia & Politika, Ekonómia, Manažment & HR, Politické teórie, Marketing a PR, Globalizácia, Reklama a propagácia, Medzinárodné hospodárske vzťahy
- Hodnotenie
- 4,4 z 5
- Anotácia
- This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.