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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Nákup knihy
Using Focus Groups in Research, Lia Litosseliti
- Jazyk
- Rok vydania
- 2003
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Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Autori
- Lia Litosseliti
- Vydavateľ
- Continuum
- Rok vydania
- 2003
- Väzba
- mäkká
- Počet strán
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Série
- Hodnotenie
- 3,4 z 5
- Anotácia
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.