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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Nákup knihy
How to Write an Inspired Creative Brief, Howard Ibach
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 2,89 €
Platobné metódy
Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Autori
- Howard Ibach
- Vydavateľ
- iUniverse
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 112
- ISBN10
- 1440158274
- ISBN13
- 9781440158278
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis