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Parametre
- 680 stránok
- 24 hodin čítania
Viac o knihe
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Nákup knihy
Consumer Behavior, Michael R. Solomon
- Jazyk
- Rok vydania
- 2011
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- Poškodená
- Cena
- 3,21 €
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- Titul
- Consumer Behavior
- Podtitul
- Buying, Having, and Being - Ninth Edition, Global Edition
- Jazyk
- anglicky
- Autori
- Michael R. Solomon
- Vydavateľ
- Financial Times Prentice Hall
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 680
- ISBN10
- 0273755889
- ISBN13
- 9780273755883
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Učebnice, Byznys, Biznis & Manažment, Marketing & Predaj, Spotrebiteľské správanie
- Anotácia
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.