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Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.
Nákup knihy
International Marketing - Eleventh Edition, Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
- Jazyk
- Rok vydania
- 2020
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- Cena
- 29,99 €
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- Titul
- International Marketing - Eleventh Edition
- Jazyk
- anglicky
- Vydavateľ
- Cengage Learning, Inc
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 720
- ISBN10
- 0357445120
- ISBN13
- 9780357445129
- Série
- Štítky
- Učebnice, Byznys, Ekonómia, Financie, Financie & Účtovníctvo, Marketing a PR, Udržateľnosť, Sociálne siete
- Anotácia
- Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.