Pro mě je nejdůležitější lekce o vytrvalosti: i když prodával boty z kufru auta a neustále balancoval na hraně krachu, Nigh svou vizi nikdy nevzdal. A právě díky tomu vybudoval značku v hodnotě 30 miliard dolarů, která změnila celý průmysl a dala světu slavné „Just do it“. Pokud je vám blízké podnikání, růst skrze překážky a víra v nápad — tohle je kniha, kterou si musíte přečíst.
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Viac o knihe
In this candid memoir, Nike founder Phil Knight reveals the inside story of the company's early days as a daring start-up and its rise to become one of the world's most iconic brands. In 1962, Knight borrowed $50 from his father to create a company aimed at importing high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups and a globally recognized symbol. Despite his success, Knight has remained somewhat of a mystery. For the first time, he shares his journey, starting with a pivotal moment at 24 when he chose to pursue an unconventional path after backpacking around the world. He recounts the risks and setbacks he faced, as well as his early victories. Central to his story are the formative relationships with his first partners and employees—an eclectic group that became a close-knit team. United by a shared mission and a belief in the spirit of sport, they built a brand that transformed the industry.
Nákup knihy
Shoe Dog, Phil Knight
- Jazyk
- Rok vydania
- 2017
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
- Titul
- Shoe Dog
- Podtitul
- Het verhaal van de oprichter van Nike
- Jazyk
- holandsky
- Autori
- Phil Knight
- Vydavateľ
- Unieboek | Het Spectrum
- Rok vydania
- 2017
- Väzba
- mäkká
- Počet strán
- 411
- ISBN10
- 9000357594
- ISBN13
- 9789000357598
- Série
- Štítky
- Náučná literatúra, Skutočné príbehy, Byznys, Biznis & Manažment, Životopisy, Sebarozvoj, Šport, Šport & Outdoor, Autobiografie & Pamäti, Darčeky pre mužov, Podnikanie, Životopisy športovcov
- Prvé vydanie
- 2016
- Pôvodný názov
- Shoe Dog: A Memoir by the Creator of NIKE
- Hodnotenie
- 4,45 z 5
- Anotácia
- In this candid memoir, Nike founder Phil Knight reveals the inside story of the company's early days as a daring start-up and its rise to become one of the world's most iconic brands. In 1962, Knight borrowed $50 from his father to create a company aimed at importing high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's annual sales exceed $30 billion, making it the epitome of successful startups and a globally recognized symbol. Despite his success, Knight has remained somewhat of a mystery. For the first time, he shares his journey, starting with a pivotal moment at 24 when he chose to pursue an unconventional path after backpacking around the world. He recounts the risks and setbacks he faced, as well as his early victories. Central to his story are the formative relationships with his first partners and employees—an eclectic group that became a close-knit team. United by a shared mission and a belief in the spirit of sport, they built a brand that transformed the industry.