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International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
Nákup knihy
International Business, Svetla Marinova, Ilkka A. Ronkainen, Michael Czinkota, Michael H. Moffett
- Jazyk
- Rok vydania
- 2009
- Väzba
- (mäkká)
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- Titul
- International Business
- Jazyk
- anglicky
- Vydavateľ
- WILEY
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 632
- ISBN10
- 0470510293
- ISBN13
- 9780470510292
- Série
- Anotácia
- International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.