Kniha momentálne nie je na sklade
Viac o knihe
For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.
Nákup knihy
The Curve. Die Kurve, englische Ausgabe, Nicholas Lovell
- Jazyk
- Rok vydania
- 2014
- Väzba
- (mäkká)
Akonáhle sa objaví, pošleme e-mail.
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- The Curve. Die Kurve, englische Ausgabe
- Podtitul
- Turning Followers into Superfans
- Jazyk
- anglicky
- Autori
- Nicholas Lovell
- Vydavateľ
- Penguin UK
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 272
- ISBN10
- 0670923214
- ISBN13
- 9780670923212
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Psychologická tematika, Hudobná tematika, Ekonómia, Marketing a PR, Peniaze, Zamestnanie, Inovácie, Kritické myslenie
- Anotácia
- For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.