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Viac o knihe
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Nákup knihy
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Jazyk
- Rok vydania
- 1991
- Väzba
- (mäkká),
- Stav knihy
- Veľmi dobrá
- Cena
- 3,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- A Preface to Marketing Management
- Podtitul
- Fifth Edition
- Jazyk
- anglicky
- Vydavateľ
- Irwin Professional Publishing
- Rok vydania
- 1991
- Väzba
- mäkká
- Počet strán
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Série
- Štítky
- Byznys, Marketing a PR
- Anotácia
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.